Sterzo Systems, LLC · Florida
We make the tools an independent used-car lot uses every day. A CRM and a reconditioning tracker today, with valuation and service in development. The plan is to join them into one system for the whole dealership.
Status labels are literal. If it says in development, you cannot use it yet.
ruota (it.) the wheel
A customer and inventory CRM for independent dealers. It keeps every shopper, every car and every follow-up in one place.
Opening to a small group of pilot dealers.
rifinito (it.) finished, refined
Check-in and reconditioning for the lot. It follows each car from the day it arrives to the day it is ready to sell.
Used on our own lot every day.
stima (it.) estimate
A tool for valuing the cars you take in. It is not connected to Ruota yet and you cannot use it today.
We will say here when that changes.
valvola (it.) valve
Service department software for a shop or a dealership: repair orders, technician inspections and customer approvals. It is being designed now and you cannot use it today.
Meant to run on its own or alongside the rest.
This is the direction we are building toward. It is a plan, and the diagram shows connections we have not finished.
A dealership runs sales, service, reconditioning and appraisals in separate programs that do not talk to each other. Staff retype the same customer and the same car again and again.
We plan to bring all of it into one platform. Ruota sits in the middle as the record of every customer and every car, and the other tools connect to it. We build it with AI coding agents, so every part is written to fit the rest.
Some of this works today. Most of it is planned. Each tile says which. A person approves every message, post, listing and ad.
We can host your dealership's website too. Your inventory shows up on it from Ruota, and every form fill lands in your CRM as a lead.
Scores each lead, explains why, and suggests the next step. Call lists and after-hours drafts are planned.
A buy list built from what your shoppers keep asking for, with where to look for it, such as auctions, other dealers and private sellers.
Posts and car-specific ads on Meta's platforms, built around Meta's advertising and AI tools, inside a monthly limit the dealer sets. An ad pauses when the car sells.
Fills in a Facebook Marketplace listing from the car's record, in your salesperson's own browser, and stops before Post. Replies come back as leads.
Watches what similar cars are asking and selling for around you, using licensed market data, so pricing and buying decisions start from facts.
New-arrival emails and follow-ups to shoppers who opted in, with an unsubscribe link on every one.
Texting and voice follow-up for new and quiet leads, only after consent records, carrier registration and legal review are in place.
Imports from the CRM you use today, so switching does not mean starting over.
Planned means planned. Nothing in the last two columns is available yet.
We want independent dealers to have tools as good as the big groups use, built around how a small lot actually runs.
Our tools can draft. A human approves it and a human sends it. Nothing goes to your customers on its own.
No made-up numbers, no invented reviews, no claims about a car that nobody checked.
The people writing the software also work a dealership. If a screen is slow on a busy Saturday, we feel it first.
Tell us about your dealership and what slows it down. A real person will reply.